Industry, the overall planning of the program-sharing site
market research, I believe that customers can accept the 1000 ~ 2000 yuan a year membership fee, but it depends on the customers can get from us what kind of service, access to information and data by our secondary processing power limitations.
sail network construction in Zhuhai that our sales step is divided into three areas, first, market penetration.
second step is to note that direct and telephone sales. Industry, as well as enterprise customers around the main objective of our web site, direct marketing and telemarketing to sell these enterprises is the best way.
The third is attention to the development partnership, I will, and academic institutions within the industry, industry associations, media, training sessions and institutions to carry out extensive cooperation. The one hand, such cooperation can be expanded Web site's own popularity, on the other hand, we can get through the power of partners, some of the marginal revenue.
on the industry level, the Internet is fierce competition among stations, homogeneous phenomenon is relatively serious. Our competitors have a few major sites
set sail through the analysis and comparison of network construction in Zhuhai can be seen that although the competitors in different fields have their own Specialization. Also have a certain influence and customer base. However, these sites common problem is that market segmentation is too fine, not conducive to sustainable development of the site - although the market segmentation, industry, specialization is the trend of the future development of the Internet, but it is still carried out within the industry Market segmentation is clearly inappropriate, it can not meet the comprehensive needs of professional users. In addition, the site of the general lack of international vision and the market-based instruments, but also become a restricted Web site to grow one of the bottlenecks.
To sum up, the industry still lacks an influential, comprehensive and integrated nature of business websites. Therefore, "the industry website" would effectively fill this market gap, is committed to becoming a leader in China with a force within the industry at the same time have a certain international competitiveness and visibility of the brand, for customers in the information, technical information, business, conference providing professional services and other aspects.
sail network construction in Zhuhai that we focus on delivering the industry Web site construction, management, planning and other aspects of information, technical information exchange and business services for domestic and international industry professionals related to the vast number of users with multi-level, specialized information processing and integration, allowing users to quickly grasp the industry trends, insight into cutting-edge technology, the latest project information, and supply and demand device information.
from July 2009 until now, our company's Web site has completed the planning and integration of Web content and most of the construction site module implementation. Can not be denied, after set sail for network construction in Zhuhai Analysis: Our company site is currently still exist the following disadvantages:
1, site targeting is not accurate, logical structure unclear. My company website should be positioned as the largest, most complete, the industry's most comprehensive Web site, but the site structure of the logic unclear; the content of many of them are eyebrows and a beard grabbed a large number of content piling up on the home page, would like to browse the full content of finished home the need to turn screen seven times as much as users can easily lead to fatigue, as an ordinary business users to view my company's website, it is difficult to obtain from the site the information they want and can not attract customers attention. Secondly, my company website content modules are numerous, but the content of each module is not full and unable to support from the entire module.
2, profit model is not clear. The company's profits depend on advertising? Membership fee? Or is the cost to the Member企业建站? Site content from the presentation of the way, do not see the company profitable way of preference; or, in accordance with the contents of the current network organization and service content, it is difficult to attract customers on the site consumption.
3, available to customers in-depth the contents of the small, value-added services, the contents of the small. Web site just the information and business information industry, a simple classification to provide to customers. The information did not do in-depth analysis and mining, value-added services for users to choose less. No customer segments, can not meet the requirements of enterprise customers a higher level.
sum up, in order to improve the competitiveness of my site, set sail for network construction in Zhuhai that the company should take the following measures:
1, clear site targeting, re-integration of the site content. Web cluster can be used the way my company's Web site is divided into Chinese Road information kiosk, China Road Business Station, China Road Technology Station, China Road, the community, and several other sites. The corresponding re-integration of Web content classification into the corresponding website, the website link between the top of the page with each other to form a whole. In order to meet customer needs.
2, the degree of specialization to improve Web site to provide customers with high-level value-added services. Through my company's professional talents to collate the information and in-depth analysis to topics, a commentator's article and other means available to the customers (where necessary with colleagues work together to jointly use their brains to analyze customer needs, in order to provide more and better value-added services).
3, re-planning of product lines and revenue streams. In addition to a beginning to provide industry information, technical information and transaction information, as well as web site construction services, along with my company in the industry influence gradually become larger in the future we can also put on the market based on customer needs research, industry training, conferences and a series of products.
4, in the company's Web site have an influence on, the company should give due attention to invest in international road construction industry, at least according to industry data acquisition and analysis to invest in international markets, will result in an export-oriented Web site to fight international website, foreign exchange for domestic industry to provide a (probably the only) window.
the basic content of the module because the site had been developed and is the revision of this web site only to re-sort out the contents of the module, so revision of the time and effort will not be too much. The revised estimates of the initial work could be completed within 2 months.
In order to meet the market demand, the future planning of products and services our company is divided into two directions:
in the vertical, we will give the products we provide continuous in-depth analysis and mining, and strive to continue to provide customers with more value added services; in the horizontal, we will be based on customer demand, the joint enterprise of all that can be united and institutions, to provide customers such as industry conferences, market research, job training, personnel exchanges and other diverse products.
for companies like us, in addition to providing customers with personalized, professional trade information and market information, professional and convenient online information and technical support are equally important. Therefore, we should establish a sound customer service system, by telephone, E-mail, QQ, MSN and other means to provide customers with 24-hour technical support.
we should primarily direct marketing and telemarketing using a combination of marketing. This is mainly determined by industry characteristics. Our competitors through trade directories, telephone directories, the Internet, industry associations (Society) membership lists and other means of access to customer information and detailed way right above my company is still valid.
Our target customers include:
different types of business users and individual users in data acquisition and the need for services will have different needs. Therefore, we need to push in the design of products and information, and so on greater emphasis on personalized, professional. Defined for each product a suitable price. Believe that customers can accept the 1000 ~ 2000 yuan a year membership fee, but it depends on the customers can get from us what kind of service, which by our access to information and data processing capabilities of secondary constraints.
A successful example is the China Chemical Network, so far, China Chemical Network has ten thousand member companies. These members joined the condition is: 12,000 yuan network access fees, and annual membership fee of 6,000 yuan.
multi-level marketing strategies:
our sales step is divided into three areas, first, market penetration.
second step is to note that direct and telephone sales. Industry, as well as enterprise customers around the main objective of our web site, direct marketing and telemarketing to sell these enterprises is the best way.
The third is attention to the development partnership, I will, and academic institutions within the industry, industry associations, media, training sessions and institutions to carry out extensive cooperation. The one hand, such cooperation can be expanded Web site's own popularity, on the other hand, we can get through the power of partners, some of the marginal revenue.
sail network construction in Zhuhai that the positioning of my site is dedicated to becoming a leader in China with a force within the industry at the same time have a certain international competitiveness and well-known brands. Therefore, the Web services compare pricing and competitors should be at a mid to upper level. This mainly comes from the basis of pricing, subject to restrictions on the nature of the industry, the majority of industries and enterprises and the surrounding businesses are all relatively large compared with the strength of enterprises. They are not price sensitive, they are the main conditions of consumption depends largely on what kind of services you can enjoy. Of course,企业建站and server rental, etc., we can have some pricing flexibility.
When our web site to enter the market, how to promote our web site is the most important early work. We should adopt a multifaceted, multi-level marketing activities. To ensure that our website in a short period to obtain a certain degree of popularity. These measures include:
Colloquium
l site traffic is low, users grew slowly and can not achieve the ideal state!
l site's ranking has always been lagging behind its competitors, but the specific reasons unclear!
l website platform itself, the planning, development, design, maintenance failed to play a platform should play a role in the marketing!
l Web site operators can not be right platform and customer behavior scientifically and systematically to make judgments and analysis!
l Networks chaotic internal management and staff work does not meet the company's expected results, the company's overall operating situation is not ideal!
l Site churn rate, sales still could not go up
the Internet than the traditional competition to be fierce competition in the industry more than a focus on the Internet website of an industry want to survive and develop, you must ensure that its top two position in this sphere. To complete the company to be "China Road" position, the company (the whole team) the structure and staffing to ensure that at least one of the following criteria:
Marketing Department is mainly responsible for marketing and external cooperation efforts. At the same time to collect customer feedback, the coordination of content, technology departments to product improvements and product line planning. The initial staffing: 2 persons.
Sales Department is responsible for Web site products, direct marketing and telemarketing work, post the actual situation may be carried out according to the company sales meetings and other means of marketing. The initial staffing: 3 ~ 5 persons.
Editorial content is responsible for site content
updated secondary data processing, a freelance writer liaison aspects of the work. The initial staffing: 7 ~ 15 people.
Technology Development Department is responsible for Web technology and maintenance. The initial staffing: 4 ~ 6 persons can be adjusted later.
customer service department, the initial staffing levels: 2 persons.
With the company strategy and business scope of the ever-changing, and then set up the Department, Training Department and so on.
site operating costs can mainly be divided into: hardware, network environment, software development, maintenance costs and staff salaries, but also company registration fees and office space and routine office expenses.
omitted in this section.
This article first appeared: Depart Zhuhai Website (http://www.7hkj.cn), reproduced please specify.
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