Liu Yu-containing: Media consolidation to explore the Internet to promote a new chapter in
the Internet, for SMEs. Not only full of infinite temptation, but looked very strange. E-commerce, Internet marketing, cried more than a decade, but how many businesses from the Internet to obtain real benefits? Internet companies was mixed, the Internet changing Xi Shun, Baidu phoenix nest bid to replace the position, but still not achieved the real authorized users . Baidu signs of the fight against the need to enhance the website, seoers panic, network marketing, in the end do? Recently many clients are asking me the same question: how not to do with Yu networks to promote it? How and medium-ki made a video together? In fact Let's Talk to and including today, Yu is an integrated media resources. Marketing needs to focus on actual combat, we are looking for sales but for promotion, not to do so deliberately to promote promotion away. Whether black or white, it catches mice is a good cat on! I think that a business if you want rapid development, he can not walk a single leg. Should put all available resources are utilized to maximize the integration. The past, we are always in the network between the horizontal comparison, Who's strength will be stronger? But if we put TV advertising and promotion combined to do so, will receive what kind of effect? On this basis, the network promotion can play a role in how much? We mainly look at the simple three-point analysis:
1, saving publicity costs and to obtain more equitable opportunity to compete.
with film and television advertising and newspapers and magazines than the cost of the network extension is undoubtedly low. Doing a month cost of the network to promote, only the equivalent of doing a full-page newspaper ads cost. Newspapers expired on the very few people read. However, the information on the network can survive for long. And can break through restrictions on newspapers, on the network to enterprise information revealed by a comprehensive and detailed. For Internet users to keep browsing. This will increase the exposure of enterprises, in order to bring more business opportunities for fair competition.
2, expansion of communication channels, to change the corporate marketing model.
network as the value of new media has already been widely recognized by everyone. Logical network can be expanded to promote not only the original promotional channels, the most important is to change and optimize the existing enterprise marketing mode. In the current market environment, supply often exceeds demand, many businesses are in fierce competition for limited customers. Rely on traditional marketing channels of tight layers, auxiliary input large amounts of manpower and advocacy to fight for market, not only time-consuming and laborious and costly. In the Internet Age, through the network to promote, we can get directly with customers face to face process. Sophisticated network of extension system can effectively reduce the middlemen links. A greater profit margins of enterprises.
3, to provide differentiated services to enhance the competitiveness of enterprises.
traditional media are powerful marketing and publicity, the active side, in the enterprise, is letting customers in the shortest possible time, to know you, but it is often difficult to truly into the customer's heart, but the coverage of the major characteristics of the decision that still is the most mainstream advertising modes of publicity. The network marketing is a kind of soft marketing, it is more often rely on their own information to attract customers, is a pull rather than push marketing. Network marketing can be highly interactive features allow customers to put their own desires and needs can be communicated immediately through the Internet to the enterprise. And enterprises can also be an immediate response to customer needs, develop or modify products, prices and marketing programs, through the exchange to achieve full understanding. In order to better meet customer's individual needs. Put together in two ways, either to increase coverage, but also can provide personalized services to enhance the competitiveness of enterprises. This is a "combination of boxing," I believe, be the power of extraordinary.
introduction of the above three points, I believe what we can to promote the network for enterprises which harvesting should have a rough understanding of the bar. Liu Yu-contained main energy is focused on the network to promote the area will be gradually in the future to explain more of the network for the promotion of all aspects of combat skills. Hope that we can really do to promote the network through the exchange of real-Office, and make greater value. Hope that, together with the chi each other's needs and achieve win-win situation!
original article, reproduced please specify source! - "went to push" - Liu Yu containing
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