Internet, e-commerce topics Salon Association
Sharon, Vice-chairpersons and Discuz CEO Ming-Shun-site discussion Click here to see all scientific and technological pictures
SAN FRANCISCO June 12 afternoon, the China Internet Association, exchange and development centers DISCOVERY 100 - i-world China Internet Conference 2007 special theme activities, the first on the theme of e-business on-site research activities, The event aims to find new market forces, China's network and found that in the area of electronic commerce within the Forces Nouvelles and exciting cases.
The following on-site seminars Record
text:
Moderator: Good afternoon, everyone! First, I on behalf of the Internet Society on behalf of China Electronic Chamber of Commerce, welcome you come to participate in the meeting DISCOVER100. Whether the portal area of the search economy, e-commerce, or blog, etc., in order to make the General Assembly in 2007 the Internet a better warm-up and found a very promising and valuable a good company, growth company, to the General Assembly when Previous efforts to introduce everyone. Today's Session is e-commerce when it comes to e-commerce, we see man of the Ma, the annual West Lake Lunjian, in fact, the more consistent is on the Road. Let's talk about broader things to talk about some of you may not know, or discover new areas and e-commerce are closely related, so today, in addition to inviting the Director of the Association other than the Sun, in addition to 10000 network anchor weeks weeks total, there are Zhao Director, etc., do not give a briefing on 11.
In general, e-commerce in 2007, exactly speaking into the full swing of development on track. The e-commerce in China and not in any sense, in accordance with the laws of its development. Because the first two years, we have more of is to focus on search, on a number of new Internet technologies, new areas, in fact in one to two years inside, regardless of the number of Chinese e-commerce companies, practitioners, E-commerce for an annual gross national product of China's contribution to limit the rate of growth in fast development. Take the B2B speaking, in 2007 to reach 1.6 trillion of B2B marketing. China is now engaged and the number B2B home? Is more than 886.
from the entire market environment point of view, June 15 E-Commerce Conference in Wuhan (tenth) convened two days ago, Bezos went to China, why then? The participants of China's "Dialogue" program, to explore the opportunities for e-commerce in China, and development. I think he made it to make us, is China's e-commerce is the initial stage. In addition, there are a number of major news, the central bank's cleaning management practices should be introduced immediately. Therefore, the meeting officially began, I would like to invite Zhao general, to everyone concerned about e-commerce service providers associated with the platform, closely related to the so-called threshold type, the situation in this respect to make a presentation to share with you.
Zhao: Hello everyone! Are very pleased to have this opportunity, we can come together to exchange. We do online payment has been done for four years, the industry's "management approach", was originally enacted in 2006 on the laws and regulations. In fact, I feel that "management approach" more is that in the media, may be speculation. Because this in itself is only a "management approach", which is an industry the threshold, but not to the license as a kind of straw or how. Because I feel that any one company's profit is your business capabilities and profitability is the most important, I believe that the license is just a system thing. I think that in China there dozens of such companies, I think too much. More of a company to adapt to e-commerce development, producing more and better products. Our network online, we have done a lot of innovative products, for example many people book their tickets, when, in the Air, as well as the elong booked my ticket, when to call some people to apply for a "917 to pay," This product is provided.
Moderator: Now the threshold requirements for the enterprise what situation?
Zhao: I got a version of the.
Moderator: He should be the final version of this release.
Zhao: registered capital is 30 million yuan. I got the latest version, foreign investment does not exceed 49%.
Moderator: areas of concern is fine, areas of concern is the hot spot. Whether e-commerce, as a necessary part of the support, heated up, I think it is still worth while to pay attention, there are many opportunities.
following the official cut into a whole, e-commerce market in 2007 which of the five characteristic? First, in 2007 calling for all e-commerce market in the industry segments and focus. It raises a lot of very successful companies, such as China's chemical network, China Textile Network, China's public network, network, and so the Chinese business cards, which give us good information, if I want to start, then take a look at what the segments of the industry still does not have a very good opportunity for B2B, when precisely you have a very good business opportunity.
second characteristic, the industry horizontal joint, the most marked events of what is it? Mark event is Softbank (?) Joint few companies go public.
Thirdly, more companies going overseas and looking for more way out. Today I was invited to a star of enterprise "Dunhuang network" in a short period of a year's time, month deal to the 10 million yuan, is to do foreign trade. There are also more B2C businesses, including B2B companies, such as in China, like the HC network and so, their goal is to go to this aspect of penetration, expansion.
fourth characteristic, e-commerce models and services, as well as the application of innovation. Today, we would like to invite applications and services these companies to exchange innovation, have come to introduce what they are doing. From last year to now, there has been a lot of very interesting phenomena, from the carrier point of view, we should see a community-based e-business models emerge, we introduce someone to a moment. Space-based blog the emergence of such a model, as well as e-services innovations, such as Ya-feng network, as well as search network, according to results of China's e-billing tools. There are video display, etc., this is in the application and service patterns is relatively innovative.
fifth feature of the industry a comprehensive portal websites have begun to focus on in-depth industry expertise and cooperation. The most typical case is that Alibaba, which on the one hand the external market, as well as traditional industries of retail CEO, their vice-president, and as far as I know, and many of the B2B community and the B2B gateway to the acquisition, and cooperation. Was found from the search economy to economy, in 2007 the world economy to the Internet from the search to discover the economy, it is how you carry out model innovation, business co-operation, and so on.
Next, I would like to ask I just say that these have more features of e-commerce companies, each company to spend 5-10 minutes of time, are doing themselves and e-commerce-related matters with us a presentation, you can also to do about your company's promotional pamphlet.
first requested the Oriental home shopping, I heard that you are dedicated drive from Shanghai came in, so thank you.
Ma Kai: Hello everyone! I went to Beijing at noon today.
We are doing the East home shopping channel, we are the television shopping, the form of South Korea's move to our home shopping network, and then combined with TV shopping network and communicate to the audience.
the very beginning, when we do this thing in last year's February, we spent 4 months of time to do a very detailed market research. At that time market research feedback to us is surprised me is that online customers want to buy cheap things in the end still want to buy authentic, many customers would rather pay more to own, but he also must buy the most authentic products, it is Let us very much surprised.
we are doing the investigation at the same time, we also sell products, now they are trying to go in the price line, if e-commerce, we came up with a new model of video shopping, that is digital life in order to make the network more real video.
we started doing, I told my team made B2X2.0 concept, because we feel that e-commerce development to the present, its pattern will be changed, it will gradually become more and more real - , including the customer to buy something when he would also like to be more real, when the commodity selling things, he also wanted the various selling points of products, or all of its appeal, the various advantages of better and more fully express to customers. Model we have done, I believe that to reach this point, I'll call it B2X2.0.
we are doing a video of shopping, we announced that we do more than just video shopping. We can give customers more real, more intuitive understanding of the product. The second is for the vendor, his product to use our concept to the customer, or their dealers more convincing, dealers, mining companies can be sold directly communicate to them. Third, we can help customers find a more extensive marketing, new areas. The fourth is a more rapid product advertising.
Now that we have done more than six months, these are our current partners, the more important now after another to bring their products to cooperate with us, and now a lot of cooperation is very good, like the Philips Pu, using our products is a very good feeling.
The following are cases show, the first one for the Philips shaver so the product video, product video of all our general principle is true, we can tell the video look here to see the TV shopping a little bit different from , because we are onto the Internet, we want customers, including manufacturers better understand the product is very real, in fact, the more real goods, but also allow customers to have full ideas about consumption. The second, also allow distributors, manufacturers better understand the product. As we do for the Philips shaver publicity, we will invite a Philips employees, we will invite them to join us organization to bring this matter more convincing, so that products are more persuasive. The most senior staff as Philips the best understanding of the product, he was able to more effectively communicate product benefits. In addition, new products, like Philips, they have choices and with us.
Another one is a Nokia mobile phone using our video services, video services, they are also sold on the B2C and B2B.
Here is our Motorola's co-operation to do some video cases.
Moderator: This video access rate has been guaranteed?
Ma Kai: Yes. In fact, we are now the most powerful partners should be made mobile phones, mobile phones may now be made, because the form of TV shopping, etc., so that they tasted a lot of sweetness, it made more and more mobile phones in cooperation with us, especially in the national network coverage aspects tasted the sweetness. The first is the CEC co-product, here is the release of ZTE handsets. At the same time posted on our B2C mobile phones.
Here we see (PPC) products other industries co-operation case, the first one is South Korea's (small polar bear baby bottle sterilizer steam drying), we use the real way to the performance of products. The following is a applied for a patent product, this product's why with us co-operate? Because their product is very good, they are not willing to TV shopping, because the TV shopping while the product sold well, but often on the stinky reputation, because the Chinese TV shopping a little less good points, and then he chose to cooperate with us and wanted his product the most realistic aspect of (show out) because he felt that the most realistic aspect of the product can also be good publicity out of the audience. They told us the first message is received more than 2000 retail orders.
Moderator: how your traffic like?
Ma Kai: It is now our own access is only 5,000 people.
question: I think you do not have a case of one to speak out, I have a curiosity, I have a few questions to ask you, because you are now talking so much, you just said that the country received orders for 2000 . I think you played this one to help him do the role of advertising, or say that this 2000 order is through your web site's own transactions, these are two completely different things, so I want to ask you in the end is do e-commerce, or do advertising?
Ma Kai: Actually, we always wanted to commercial video delivery service provider, but because we are start-up phase, we have reached a cooperation agreement with the vendor, is to use B2C way to feed.
Question: produce orders, trading in the inside to finish?
Ma Kai: Yes.
questions: For example, if there is to do here logistics friends, can give you to do the logistics, you piece of process is complete de?
Ma Kai: We now have to pay Po, domestic customers generally choose cash on delivery.
Question: COD or multiple?
Ma Kai: Yes.
question: Do you have a program of cooperation with them do?
Ma Kai: Yes, we have a program of cooperation.
Question: I do not know him to pay for your advertising costs, or pay you the difference?
Ma Kai: We are now advertising costs and the differences are inside.
questions: Thank you, my question is finished.
Question: You are how to promote your own?
Ma Kai: We have produced a video with many manufacturers, especially in our products, are generally new products, new products, manufacturers of video users, they share these videos for distribution to various dealers, or all those who have Interested dealers, to allow them to look at our online might be more professional people.
Moderator: I think we really should give him a little applause, because he understand the basic direction. Internet, from text to pictures, next step is video, video of the industrial applications there will be promising prospects.
The next speaker is also concerned with the video, there are invited Asia's busiest commercial port of Fu De Kun Fu general.
Fu: Our products are now divided into three areas, the first is: Rich yards Enterprise Taiwan / business units, service units. We called the station when the video, the whole world there is no such, there are many. The second line is the video conferencing / live. The third system is the TV shopping / digital campus. The core of the product patent has been the application is successful. Basically, we have 17 patents.
Here I would like you to explain a concept, just weeks the total raised a related issue, I think the families in Shanghai shopping buddies are not ready, if you want to hear the truth today, I tell you not ready, If you want to listen to lie, I'll tell you Nawan Yi is good indeed. He cited the case already mentioned the existence of Chinese TV shopping 70% of the fraud, such as health care advertising, obviously all know that it is a lie still buckle down to action. For e-commerce, shopping for the video has a great misunderstanding. I remember he had just talked a little, he surveyed are willing to buy on the Internet is the level of mid-priced products, his investigation of the customers are Nokia, Samsung, Ericsson, this is a big vendors, they have a lot of chains, there are brands of high value-added. Therefore, the first location was wrong. The first position is quasi-is that China's e-government will become the future mainstream route you choose not wrong.
Asia's busiest commercial port operators Dekun speech
Moderator: I think you can not get it wrong, it should be said that he chose the more difficult route.
Fu: Yes. Why do not I launch the TV shopping come from? Because now the time has not arrived yet, at least not well pre-prepared. The things I started doing in 2006, and up to now has not come out of the reason is that it also (logistics, payment, recycling system, and after it has not been established, less than a good push). If we say that e-commerce in the future will become a mainstream cause? 35 years of age, knowing the changes in business development over a 35-year-old mainstream consumers is that supply and marketing cooperatives, in order to supply and marketing cooperatives in 70 years mainly semi-rural, semi-urban consumption of system is 80 years after the emergence of department stores, supply and marketing cooperatives in ten years time to get eliminated. 90 years is a supermarket, I remember it was 92 years, China's first large-scale supermarket was born, supermarkets to department store went out, in fact, now or department store, but now the department store is no longer in the past sense of entertainment establishments, it has become a monopoly system. The current monopoly system again (storage) to enter the supermarket model of consumption, the ranks of ordinary people, with seven years when the supermarkets put into the civilian population of consumption patterns. In the next five years look like? That is, five years later in 2007 a certain e-commerce. We selected the direction is correct, but we must remember that e-commerce have its advantages, if the traditional business moving online, e-commerce development in the history of China there are two people, one is already sacrificed, and the second one is being Huyou of Alibaba, the two people in e-commerce market in China had a very strong motivation, they sacrifice their own, of course, Alibaba has not sacrificed, and if he does not Huyou half a year, Alibaba will be wiped out. However, the model with the Wang Jingtao buddy just in Shanghai, said the model is the same, the TV shopping is moving online B2C It is impossible. We operate a very big advantage of the Internet is that in the past because of the Internet content, do not know people, or the dog, so everyone on the Internet, and I do not long out of Changdehenshuai Shuai also reported above, the handsome guy, and now development of the Internet to now, the Internet content in the end is a human or the dog is critical, if you do business with a dog, it is a joke, so in the new situation, we will be invited to a multi-media Internet out, so that they used to say BBS, after the pictures appeared, and then come out is the Flash, again video, and now integrated into the rich code series. Fu code is the recruitment of sales and service alliances in Asia harbor the major product and 6 months have been successful with sales and service system will be laid to all provinces of the country (specifically, see the PPT).
This is our products (see PPT), we say that innovation is the system integrated into television time, the whole world did not, no one can say that he has.
its operation is very simple and very stupid, as long as DV, there are cameras, there are mobile phones, shooting things up with a name on the pass OK.
This is the gemstone jewelry network applications (see PPT).
our development is that, to obtain channels for the first phase of the construction results. In numbers second only to Baidu ranked second. Has accumulated a lot of use cases, government structures, public institutions, portals such as the use of case.
second phase marketing plan, to continue the realization of the first phase (completed in October of 1000 the laying of distribution channels). Start the "Hundred Days War the General Assembly," marketing strategies to assist early to know the channels to join sales profit agency.
the completion of ancillary products and innovative product development improve.
video has any good? It is able to complete the Internet from print media to multimedia, a change in the print media Sina, Sohu, Netease, and so are the print media, how is it to see all newspapers online version, is to use words, pictures, a lot of piling up the Internet benefits, read the contents of the Internet, we have just began to feel very interested in, but then we must let the audience see your strength.
The photo shows the scene of the hosts and guests AC
Moderator: ask questions below.
question: Do you have any development of the new system?
Fu: Yes.
question: Google's ads are not even pictures, not to mention video, and because it is similar to the traditional.
Address: We are talking about communication, you say that the finding, it is two different purposes.
questions: The impact of video and search can be the same ... ...
Address:Do not mention the old Google, that his price-earnings ratio is already a few times, and he has the capital in it. So I say video model for the future or what kind it is an evolving form, As for the future how to use, you can come up with Google, but also can be used for wedding ceremonies, etc., on its advertising, I believe that the future of the Internet can be sure that part of the tradition of subversion TV shopping.
question: Do you call rich yards series, you have no fu yards policies on the regulation of things?
Fu: Yes. I'm one of the more thorough understanding of the Chinese government, but also ate some losses from the beginning we set ourselves to what location? I think that the technology provider, I have provided the technology as a whole solution.
Moderator: He has not said his business model to you, I put his business model to sum up, he is a video-based storage and communication solutions on top of service providers. We all know that Shaolin Temple, you can make a mobile of the Shaolin Temple website, you can in the above boxing, Shaolin Temple, he received 600 yuan a year in service charges.
Fu: Shaolin Temple 800 received the money the Government received 80 million.
Moderator: we can give operators a total warm applause.
FU: I am pleased to recognize today that we have any questions we exchange private bar.
Comments: We found some innovative technology regardless of whether you or the service delivery model Ye Hao, from the previous two presentations, the total may be more passionate character of some, seem like more than the performance of a number of connotations. In front who just began to break the total start criticizing him, so I felt that he was introduced to express the idea was not so much, I feel like a little bit, I do not know whether it was misled by the general character, the product has moved the network, but they did, spoke in front of two referrals were not going as anything, but they did research and development, the application of the Internet, they have made some attempts, and there are better results able to get more feedback, nor is it one day, two days will be able to see. I was also listening in school, it is worth exploring. Some are old-fashioned child, but in operational areas, models there are some innovations, improvements may bring some benefits or rewards. The whole idea of innovation, have also evaluated the overall character Alibaba and some other sites we have today is to discover, so I am very pleased after that there are more new things introduced to us.
Moderator: Thank you, Miss Department, Liu Department's words innovation is wealth. Standing the host point of view, I find that the first newspaper companies must put the focus of your marketing up. The second business, you should be more focus on the channels of cooperation, which is crucial. Blog now are creating e-commerce model, I hope that the Ming-Shun Discuz can tell us in this regard.
Li Shunming: In fact, the problems facing us are more and more, this is the phenomenon of the problem. When it comes to Web2.0 between sites, it relates to e-commerce sites out how to promote the product, for example, writing a blog for people to do so. This is done less, I would like to be able to customize the way the products and information to absorb to a blog which come in this area there should be better anticipated. For example, I am a woman, I might prefer cosmetics, we offer an advertisement, that is, the user can participate in customized ways to bring it into your own blog to go inside, so there is relatively very good advertising revenues.
another problem, as a blog service provider, can the consumption of and demand for the product put up blog home page. For example, a blog site, you can create a blog community, this is a new direction. This inside is concerned, as my research direction, I can be customized approach, the most like it, want to buy products, to distribute to each blog advertising inside, which we want to do.
Moderator: Consumer business in today's era of the Internet at the same time you sell, you may unknowingly envisioned an e-commerce practitioners.
Li Shunming: our own is a community of software technology and service class provider. Members may want to do the community has nothing to do with the e-commerce, for example, some users, and his members more, he will find a membership of some common needs, plus a community member and then inside, it may be compared his investment high, so some areas will generate transactions, the first time, far-sighted owners will regard it as a business to develop, for example, on my blog, and his volume to listen to, there may be several hundred thousand each. We have some users, such as maternal and child market is now fire, they will do forums, for example, apart from some of my mother to buy brand products, he also sold some of their products used here may also produce secondary trading . In addition is the blog software, and we hope that in time to open the blog, but also a blog on the transaction, then we found this really was in use, but used quite well together. This behavior is different from such as Taobao, which buyers and sellers may not necessarily be global, if Taobao likened to a supermarket, then inside in the community, it may be more like a store, a user here a long time to sell, and the the formation of trade audience. So now the forum inside, I know that every month is the number of transactions that occurred in the 1 million. I found today in the community inside, there are some large companies see this value, for example, classes such as mobile phones website, we will Samsung, Motorola's new phone sent to the orientation inside the forum, in fact, also played a role in the promotion.
Liang Li: Hello everyone, I'm Liang Li. We do Kaiyuan free e-commerce platform, also known as solution. We found that doing e-commerce enterprises are facing two problems that are propaganda in front of everyone, regardless of said video, or what, is to solve the question of publicity. We found that small and medium enterprises apart from publicity, but also the need to address a major problem is that technology and support.
me first introduce the background of our team, 18,500 mentioned earlier, the main core of our team members are from the 18500. We now have a platform for Nokia's operations, we are Apple , Motorola, ECE's partners in this regard are very experienced. I have so much to a brief introduction.
Moderator: Kaiyuan software free of charge as a service provider, we may wish to cooperate with the Li Liang, he can give you to open a free web site, do not know if you have any questions?
Question: I would like to ask how do you make money?
Li Liang: We believe that manufacturers of electronic commerce through our software, make money, he will be with us to share his earnings. We believe that the electronic software apart from the software itself also includes a number of services, these services are valuable, First, let us make money, we can be with us cents.
question: Because you are doing Kaiyuan e-commerce platform, I wonder how many so far to use your software, you are by what means let them know it?
Liang Li: It is now more than 10,000 users, and about a thousand domestic. I said that is in use, publicity is very simple, as some regular sites are in use.
Moderator: Thank you, Li Liang.
Now we wish to invite a successful e-commerce businesses, to ask him a few presentations on the above to make a Comment, as well as their own situation, and so an introduction. Has requested the mobile phone network Beidou Tan Wensheng.
Tan Wensheng: Our website is set up in May 2000, in the Internet industry is the result of the struggle over a wide variety of attempts, online, offline are done, and now China's mobile phone industry a platform when it comes to B2C sales are good we are. The domestic mobile phone manufacturers more than 90%, 50% of the retailers, and we have established a cooperative relationship. After so many years of development, we feel that the Internet opened the beginning of the developed rapidly, and now very intense competition in various industries, our business is divided into two parts, both online and offline. Membership in the industry, we have several brands, and 20 to make a business platform, including those we have seen the domestic e-commerce businesses, and we Beidou mobile phone networks as a platform for domestic industry, and we hope for everyone in the mobile field service.
Moderator: Are there problems?
question: the web's first "Country America" is not necessarily Taobao.
Tan Wensheng: We give you to build an open platform, intervention into the mobile phone terminal, the customer in the process of using mobile phones to provide them with value-added services.
Question: I would like to ask, I am a consumer, I buy a mobile phone is the parallel I see a lot of mobile phones, mobile phones, how do you guarantee quality?
Tan Wensheng: Beidou network to do the national regulations, a legal product, so there is no parallel imports. In addition, from the service is concerned, all of the mobile phone networks have Beidou maintenance commitments, including the operators are also very sensible. We walk the road is completely different and television media, shopping, you must have a basis in the industry ...
Moderator: from technology to applications, to the successful cases, this phase of the subject on has ended. Here to do e-commerce, who are willing to volunteer to share with you a little?
guests A: I am a star special network, our site was founded in 2003. We currently can do already covered clothing.
Salon on-site
Moderator: This is a very promising and innovative companies.
guests B: We are well-known fashion magazines, ELLE Chinese website. Ye Hao, whether doing e-commerce, or video, mobile Ye Hao, and the crowd can be attracted, but how to make these people believe that you sell the product is worthy of trust and trustworthy, that not every media can be done. And the crowd can be attracted, attracting what kind of crowd? ELLE leading Chinese high consumption trend of the female population, as well as promoting high-quality lifestyle.
now Ruili and so invariably do in the new media, new media, who will build it? E-commerce is here to do the people who erected. Why? Because I said 2 / 8 of the law, the Chinese mainland's high-end 20% of female population in mainland China has created 80% of the spending power, then this 20% Where is it? I said that in Ruili, fashion, ELLE and so on such a large group under the new media. Do do e-commerce in print media advertising is not easy to translate into productive only in like ELLE such sites do advertising, you can directly to the high consumption of the female population into a potential consumer of the product.
ELLE sites in 16 countries, website construction, which is ELLE Brazil site, Japan site, etc. (see, PPT). We can see that the "Elle" and so we have to give each magazine to do a website.
magazine in China in 1988, and in two decades, has cultivated a large number of white-collar women's ELLE. ELLE website in two decades, we have done everything that are good for readers, is conducive to Internet users, and why so many high-end e-commerce brands advertise it here? Is to take the loyalty and faithful to bring up e-commerce.
our website right now there are several indicators, one is the website traffic 2.2 million / day, page flow 880,000 / day.
Moderator: what is the structure of your customers like?
guests B: 30% in Shanghai, more than 90% are female, is entirely directed at high-end women's do, which is high-end women's network of global community. And 9% of users are men, men, the main concern for women.
our strengths, the three major weapons: brand, an international Chinese brand and the background. The content of superiority, the French a unique, stable and unique content source. The high-end audience, high-income, highly educated, high-brand recognition, high spending power of the female population.
up to 19 years with the reader to form a long-term confidence and trust of the close relationship.
an international perspective and local awareness of the very clever combination of a model.
precision marketing segmented line, users of the audience clearly identifiable.վģרڻױƷרڷװרǽƷƻ
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